E-mail marketing is a type of direct marketing; it depends upon electronic means of communication called as E-mail. E-mail marketing focuses on fundraising and commercial messages to the listeners. Companies adopt e-mail marketing as their marketing strategy to make the relationship stronger between potential customers and the seller. E-mail Marketing boosts the customer loyalty. There are some advantages of E-mail Marketing; these are as follows:

1. E-mail Marketing facilitates companies to share information to number of potential customers; and e-mail marketing is cost effective.

1. It is not time consuming and takes only one or two seconds to reach the potential buyers and audience; where as the mailed advertisement takes some time.

1. E-mail marketing can never get over looked by the audience because more than 80% of internet users use their email accounts on hourly basis.

1. Cost of advertising on television and radio is higher than the e-mail marketing.

E-mail Marketing tips are necessary to make an email marketing strategy successful. Companies must start e-mail marketing as one of their strategy to promote their services and products to the market. Email Marketing tips help marketers to optimize their best developed marketing programs. There are some tips which will help the interested marketers to implement e-mail marketing:

1. While in email marketing; marketer should write the company’s name in the “from” line along with name of the sender.

1. In the line of “subject” marketer must write the main content of the message that should be communicated to an audience.

1. Always use those colors in email marketing which are reflecting theme of the company’s logo.

1. Marketers must add a link of their website; if they want that the recipients should visit the website.

1. Message content should be cleared; marketers must use simple language to convey information.

1. Marketers must use” forward to any friend” link in a message in order to make a message more formal.

1. Design of an email message will give good return to the marketer.

Among E-mail Marketing tips, layout of the promotional message must be proper; starting and ending should encourage the potential customers. Companies can hire an expert designer for e-mail marketing but it also involves the cost of designing. Marketers should be careful in sending e-mails to the customers; avoid sending number of e-mails of the same promotion. E- Marketing is easier than personal marketing and advertising.